Gen-AI Content Performance API

Integrate performance intelligence into your own AI agents and applications.
Use Anyword APIs to enrich prompts with brand and behavioral data, apply RAG strategies, and get predictive scoring.
A G2 tag for 2024 Winter Leader Award for Anyword
Trusted by the World’s Leading Companies

Introducing RLPF - Reinforcement learning from performance.

Using performance and brand voice RAG, Anyword enriches any prompt with high-performing A/B tested data, resulting in outputs that will work better for your specific goal, target audience and channel.

Predictive analytics

Know which AI generated output to use. Pass multiple AI generated variations to Anyword. Get instant predictions, based on a dataset of millions of AB tests,  about each variation based on desired metric, target audience, and channel.

Learn from what worked in your live accounts.

Anyword connects to your marketing stack — CMS, CRM, and ad platforms — to pull in performance data that will power subsequent AI generations.

Anyword delivers world class accuracy in performance prediction

Anyword’s AI delivers industry-leading performance prediction—accurately determining which of two content variations will perform better based on audience, business goal, and channel—with 82% accuracy. In comparison, generic AI models like GPT-4o achieve only 52%.

Performance prediction accuracy
20
%
GPT-4o
without Anyword
Public data doesn’t work
Only 2% better than random
30
%
(and improving)
GPT-4o
with
Anyword

Better content performance drives product adoption

Social Media
  • Meta
  • X (formerly Twitter)
  • LinkedIn
  • YouTube
  • WhatsApp
  • TikTok
  • Pinterest
  • WhatsApp
  • TikTok
  • Pinterest
Ads
  • Meta ads
  • LinkedIn ads
  • X ads
  • Google search
  • Google display ads
  • Programmatic ads
  • Display Ads
  • Video Ad Captions
(YouTube, TikTok,
Meta)
  • Programmatic ads
Website
  • Homepage
  • Product pages
  • Landing pages
  • Blog posts
  • Category pages
  • Help center articles
  • FAQ pages
  • Category pages
  • Help center articles
  • FAQ pages
Email
  • Prospecting emails
  • Nurture drips
  • Promotional campaigns
  • Cold outreach
  • Onboarding sequences
  • Retention emails
  • Onboarding sequences
  • Retention emails

We no longer A/B test Anyword copy vs. original copy. Now, we just go with Anyword copy.

Demand Marketer, Fortune 500 cloud platform

AI Built For the Enterprise

Secure Access

Manage user permissions and control usage with enterprise-grade SSO, multi-factor authentication, and role-based access.

Data Privacy by Design

Your data is never used to train third-party models. Anyword’s proprietary generation engine is LLM-agnostic, ensuring full data isolation and total control over your IP.

Compliance & Certifications

Stay compliant with the highest global standards. Anyword meets SOC 2, ISO 27001, GDPR, and HIPAA requirements — ensuring your data and content are protected at every step.

Always-On Reliability

Built for scale with 99.9% uptime, global availability, and robust failover systems — so your workflows and AI-powered campaigns never miss a beat.

Why Marketing Teams Love Anyword

Compared to other programs I’ve tried, Anyword is more intuitive and easier to use. I love the scoring and integrated SEO tools. If you have a lot to produce, this helps streamline your approach.

Melissa Tyndall

Content Developer Manager

Melissa Tyndall

Content Developer Manager

More intuitive

easy-to-use AI

Anyword's responsiveness, passion, and dedication has been amazing. It's a really special thing when you give feedback and you see it get implemented. Using Anyword to write ad copy, we were able to significantly reduce time writing without sacrificing performance, which our clients love.

Marissa Wehrer Maggio

Digital Advertising Analyst

Marissa Wehrer Maggio

Digital Advertising Analyst

33% faster

ad creation

We've received 23% more clicks for around the same cost per conversion. We are now deploying Anyword to all of our paid channels.

Christopher Ingrao

Senior Manager, Growth Marketing

Christopher Ingrao

Senior Manager, Growth Marketing

23%

more clicks

Anyword makes ad copy creation so much easier! I can create multiple personas and add their specific pain points to adjust the content directly to those personas

Jessica Amaral

Demand Gen Manager

Jessica Amaral

Demand Gen Manager

Hyper- Personalized

ad copy creation at scale

"Anyword has helped us marry the data world and the creative world. We've used Anyword to analyze what we've been doing and create smarter content – and it's working! We went from an average of 2.5% to now seeing our emails achieve an 8% click-through rate. 
It's huge for us."

Freya Smale

Director, Marketing, Automotive

Freya Smale

Director, Marketing, Automotive

8%

click-through rate

Now I can optimize my SEO, social media, performance, and email content in one place. With performance scores to help me choose the text that will deliver the best results.

Diana Tataran

Founder

Diana Tataran

Founder

Boosted performance

across all channels

Deep Dive Into the World of AI in Marketing

Create a Buyer Persona in a Click

No need to spend hours developing your personas. Anyword’s AI can create any persona down to their pain points in a click.

Performance Writing 101: How to Apply Data & Analytics to Your Content

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data.

Why Enterprises Need a Secure AI Platform

Explore the importance of secure AI for enterprises with Anyword. Delve into how robust security measures can protect sensitive data and enhance AI operations.

What enterprises need to know about adopting generative AI

Explore how generative AI works, what red flags enterprises need to consider, and how to evolve into an AI-ready enterprise.

Deep Dive Into the World of AI in Marketing

Create a Buyer Persona in a Click
No need to spend hours developing your personas. Anyword’s AI can create any persona down to their pain points in a click.
Performance Writing 101: How to Apply Data & Analytics to Your Content
There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data.
Why Enterprises Need a Secure AI Platform
Explore the importance of secure AI for enterprises with Anyword. Delve into how robust security measures can protect sensitive data and enhance AI operations.
What enterprises need to know about adopting generative AI
Explore how generative AI works, what red flags enterprises need to consider, and how to evolve into an AI-ready enterprise.