You’re a professional ad copy artist, and your work consistently sails through internal QA with barely a comment. Everyone agrees the ads are good, and the positive reviews are often backed up by strong results. But it takes an abundance of time, patience, and creativity to consistently deliver your best at the pace your business needs. The pressure can really take its toll!

And then there’s tweaking your message to appeal to specific target audiences. You have the skills and know-how to deliver the right message to the right people at the right time, but nailing it every time isn’t always realistic.

These challenges inspired the creation of Anyword’s Performance Prediction feature, which turns the art of content optimization into a science. With an abundance of past data, Anyword’s AI recognizes winning patterns and works them into your new copy, so you can more consistently deliver the top-performing content you’re known for.

What is Performance Prediction, you Ask?

For those who’ve already played around with Anyword, you know it’s more than just a copy generator (see our recent blog on the difference between general and marketing-specific AI tools). The Performance Prediction feature goes a step further by predicting how well your content will fare before it goes live. Each ad, email, landing page, social post, and blog is compared against a huge database of similar content to generate a clear performance score from 0-100, so you can always go live without hesitation, knowing that your copy will deliver.

Five Steps for Using Performance Prediction

• Evaluate Newly Generated Copy: When you create new copy, Anyword’s predictive AI displays a performance score based on similar content from players in your industry. This immediate feedback helps you understand the performance potential of your copy.
• Select a Data Set: Before you select a data set, your performance score is general, compared to all other content of the same type (post, ad, blog, landing page, etc.) in the Anyword ‘General’ dataset. For a more tailored score, choose the industry category that best describes your product (i.e., a French restaurant should choose ‘Food and Drink’).
• Boost Performance: If you’re not satisfied with the performance score predicted, you can just click the “boost performance” button and let Anyword tweak your copy. Text refinements focus on improving metrics like click-through rate and impressions. You decide how much creative freedom to allow the optimizer.
• Audience Insights: Anyword identifies which audience segments are most likely to respond to your content. Use this information to fine-tune your targeting, ensuring your copy resonates with the right people. Not the audience you were going for? Select a Target Audience before generating or optimizing your copy, and Anyword will make sure it resonates with the right group.
• Benchmarking: We encourage you to integrate your marketing data, which unlocks benchmarking. This powerful feature ranks your new copy compared to your own past campaigns, so you can gauge its relative performance before you publish.

A Concrete Example: Optimizing a LinkedIn Ad

Here’s a practical example that shows how Anyword’s Performance Prediction can level-up your LinkedIn ads.

Step 1: Create Your Initial Copy – 

Prompt Anyword to create the initial draft of your ad:

• Choose ‘Create Content’ > ‘Data-driven Editor’ > ‘Ads’ > ‘Linkedin Ad’
• Write your prompt: “Write a LinkedIn ad promoting AI application-building services. The company builds custom AI applications on top of LLMs for medium and large enterprises.”
• Choose your tone of voice. Here, let’s pick ‘Innovator.’
• For talking points, choose from recommendations based on your prompt, such as ‘custom AI applications’ and ‘LLMs for enterprises.’
• Choose your Target Audience. Here, ‘Enterprise Executive’ makes sense.
• Click ‘Generate.'

Result:

“Revolutionize Operations with Custom AI Application

Revolutionize your operations with bespoke AI applications crafted on LLMs for enterprises. We provide end-to-end support, addressing your concerns about implementation failures. Empower your enterprise with cutting-edge technology and see tangible results today.”

Step 2: Review the Performance Score – 

Initial scores of 42 for the copy and 51 for the headline indicate the ad copy will perform better than 42% of LinkedIn ad copy in Anyword’s ‘General’ database category, and the headline will compare better than 51% of headlines in the same database category.

Click on one of these numbers to pull up additional insights. Change the dataset from ‘General’ to ‘Artificial Intelligence’ and view your updated scores, which are now relative to a more specific subset of LinkedIn ads. 

New headline score: 59

New copy score: 53

Step 3: Boost Performance – 

To further improve the predicted performance of your new ad, click  ‘Boost performance’ followed by ‘Keep similar to the original’ or ‘Be creative.’ The AI refines the copy, and now it reads:

“Transform Your Workflow with Tailor-Made AI Solutions

Transform your business operations with tailor-made AI solutions powered by the latest language models, crafted specifically for enterprises like yours. Say goodbye to deployment headaches with our comprehensive support every step of the way. Embrace the future with cutting-edge technology and watch your company thrive like never before.”

The performance score jumps to 68 for the headline and 63 for the copy! Not bad considering AI is a popular topic, but you can continue tweaking the parameters until you’re satisfied.

Step 4: Tailor for Specific Audiences – 

As intended, Anyword suggests that this revised copy will resonate most with Enterprise Executives, followed by Tech Entrepreneurs. If you’d like to reach a different audience, choose from a selection of Target Audiences and re-generate the ad. 

Step 5: Benchmarking – 

Automatically see how this new ad’s predicted performance ranks compared with your previous LinkedIn campaigns. In our case, this ad ranks #3 of 10 similar ads, meaning it should perform better than most of our previous LinkedIn campaigns.

The Bottom Line

In summary, Anyword’s Performance Prediction feature is useful for optimizing copy of all kinds. Actionable insights and automated enhancements ensure your content is as effective as possible before it’s published. You’re still the artist–Anyword’s Performance Predictor feature is just a better brush. And remember, to get the most out of Anyword, we highly recommend connecting your marketing data.

Now, you’re ready to take your copy to the next level! Enjoy the tool, stay tuned for updates, and always reach out to us if you have any comments, questions, or suggestions.