Welcome to Anyword

You Assume Your AI Gets Smarter Over Time. It Doesn’t.

Most marketers believe their AI content tool is learning—getting smarter with every prompt, post, or campaign. They assume the more they use it, the more value they’ll get. But that’s not how most AI tools actually work.

Why Your AI-Generated Content Still Underperforms (And How to Fix It)

Generative AI makes content creation fast, but often misses the mark on impact because it lacks strategic alignment and feedback. The problem? Most AI tools don’t learn from performance data, resulting in content that doesn’t drive results. Here's how to fix it.

Marketing AI Agents: Boosting Your Team, Not Replacing It

AI agents enhance marketing teams by automating repetitive tasks, not replacing people. Starting small with automation in areas like social media and email, boosts efficiency while preserving human creativity.

Webinar Recap: How to Go Beyond AI Hype and Drive Measurable Results in B2B Marketing

In our latest webinar, “How to Go Beyond AI Hype and Drive Measurable Results,” we pulled back the curtain on the reality of AI-generated content in enterprise ABM. The message was clear: AI is powerful, but without the right feedback loop, data, and strategy, it underperforms.

Anyword is Now HIPAA Compliant: The Secure Platform for Enterprises

Webinar Recap: How to Go Beyond AI Hype and Drive Measurable Results

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OpenAI & DeepSeek: How They Stack Up Against Models Trained with A/B Testing Data 

Vertical vs. Horizontal AI: The CMO’s Guide to AI Performance in 2025

AI efficiency gains are so 2024 – welcome to 2025: The Year of AI Performance

Building a Global B2B Brand: Fireside Chat with Gong’s Chief Evangelist

As AI dominates marketing, many brands are losing their authentic, creative edge. In a recent chat with Udi Ledergor, Gong’s founding CMO, we discussed brand-building and his success in creating a top B2B brand.

AIDA vs PAS: Performance Impact of Copywriting Frameworks

Testing AIDA vs. PAS with Anyword’s Performance Prediction tool. Discover how each framework performs.

The 7 Components of a Strong AI Campaign Brief—and Why They Matter

In this guide, we’ll break down the 7 essential components of a great campaign brief and explore how each one helps AI perform at its best for your business.