Glossary

Check out our glossary of common
copywriting terms and definitions.

Whether you need an ad campaign to attract the right customers or catchy content for your company website, marketing copy plays a crucial role in powerful marketing. It is one of the main reasons a product or service sells...
Whether you are running an impressive advertising campaign or B2B marketing strategies, you have to appreciate how important it is to have the right content. Content that can attract customers...
Any website acts as a salesperson for a business, brand, product or service. It is the digital equivalent of a storefront, information desk, and salesperson, all rolled into one. When your visitors look at your website...
Whether you own a business, want to promote a product, service or brand, marketers and owners always face the challenges associated with optimizing content for search engines...
Every organization strives to reach the maximum number of customers. This means that they often try to find any competitive advantage that targeting the right kind of audience can give them....
Ad copy has always been an important part of marketing and can greatly influence marketing and sales performance. It can also be used to gain and maintain prospective clients, turn leads into customers...