We’re excited to announce that Anyword’s content distribution platform now supports native video advertising on Facebook. This much-requested new feature offers all the same benefits that content creators love most about working with Anyword – low CPCs, hyper-specific targeting, audience growth, and more – and extends them to the flourishing world of Facebook native video.
How it works
The process of promoting native Facebook video with Anyword is a lot like distributing text-based content through our platform, and it’s just as easy. Typically, our software analyzes the article that’s being promoted and picks out keywords that are then used to identify the best Facebook audiences for the content. In the case of native video, though, Anyword “reads” an article related to the video and uses this information, along with meta-data pulled from the video itself, to determine the right audiences for the video. Our software then generates variations of paid Facebook posts, promotes them to these audiences, and optimizes the campaign for specific business goals.
See it in action
Below are a few posts that have been promoted using our new native Facebook video feature. While the high engagement is evident, given the large number of views, what’s not so obvious is the amount of money we’ve been able to save for our clients. Recently, one of the leading publishers that we work with was able to achieve a Cost per video View that was 76% less than the target CPV.
Request a demo to hear more about how Anyword’s new native video advertising feature can help you cost-effectively promote your Facebook videos.
Anyword is an AI copywriting solution that helps marketers tailor their marketing copy and messages to their ideal audience. Trained on $250M worth of FB ads, Anyword’s AI copywriting tool generates copy variations at scale that are built to increase conversion rates and generate sales.
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