We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. It’s every marketer's nightmare to get stuck in the sea of special deals and discount codes, but don’t lose hope just yet. Nearly 78% of marketers have seen increased email engagement over the last 12 months. And we have even better news.

We’ve made a tool to make it even easier for you to get the opens and conversions you need, increase awareness, boost revenue, and improve customer loyalty for your business. Introducing Anyword’s Promotional Email tool.

First, What Are Promotional Emails?

By now, most businesses use some form of email marketing to help spread the word about their product or service. And sometimes, to help give sales or conversions a boost, businesses will offer customers (new or existing) special deals like discounts, limited-time offers, free months of service, and more. And what’s one of the best ways to let people know you have a special offering going on? Promotional emails.

Promotional emails are simple, yet effective ways to spread the word about your product or service. A well-written promotional email yields increased awareness and revenue for your business — and now you can create one in just a few clicks.

How to Use Anyword’s Promotional Email Feature

Our Promotional Email projects work just like our Cold Email tool, but now, you can add in special deals or promotions to your copy. Simply tell our AI what your product/service is, describe the promotion you’re offering, and we’ll take it from there! Create emails for the following promotion types:

• Special offerings
• Holiday promotions
• Special discounts
• General sales
• … Or whatever else you wish to offer your customers!

Promotional Emails: A Few Tips & Best Practices

So now that you have a handy tool to help you execute your promotional email, what are a few things you want to make sure your email includes? Let’s dive into some promotional email best practices to further streamline your marketing campaign.

Catch the Eye in Your Subject Line

Similar to social ads headlines, your subject line is the one chance you have to really catch your audience’s attention. Because of this, it’s in your best interest to make your subject line as interesting as possible. Ask questions, use emojis, play on FOMO – whatever you can do to make your email stand out in a sea of promotional emails that are undoubtedly in your customers’ inboxes.

Put Your Promotion Front and Center

Don’t make your customer search for it! Whatever it is you’re promoting, whether that be a discount or limited-time offer, it should be front and center in your email. Good practice is to include it:

1. In your subject line line, if possible.
2. At the top of your email, preferably in a designed banner/illustration.

You can also incorporate it into your call-to-action at the bottom of your email. “Claim Your 25% Off” or “Get 3 Months Free” are effective ways to remind your customers what it is they’ll be receiving, as well as inspiring them to actually click. 

Inspire Action

And speaking of inspiration, that leads us to our next best practice: Inspiring action. A promotional email has done its job when it effectively encourages your customer to buy, sign up, learn more — whatever you are leading them to. So, in order to naturally encourage them to take action, you should also use powerful, active language. Make it seem like your offer is just too good to pass up (because it probably is). 

Lead Them to Your Offer

Don’t just give your customer a discount code and call it a day. Include a strong, effective CTA that inspires action (see: best practice listed above) and leads them to the landing page where they can actually use this offer. So, if you’re offering 50% off of your state-of-the-art espresso machine, lead them directly to the page where they can click “Add to Cart” and make a purchase.

Promotional Emails in Action

Now let’s see how some of these elements look in action.

Winning Subject Line: Curlsmith

Not only does Curlsmith put exactly what it’s offering right in the subject line, it also uses an emoji right at the beginning. What does this do? It breaks up the stream of text that we often see in our inboxes and makes this one email stand out among the rest.

Winning CTA: Society6

Never underestimate FOMO. Creating a sense of urgency is a great way to get customers to click on your emails. Here, Society6 used its CTA of “Click to Activate” and “Ends Tonight at Midnight PT” as strong incentives for its audience to take action — and take action now.

Let Anyword Do the Selling for You

The next time you have something amazing to offer your customers, let Anyword craft the perfect email for your product or promotion. All you have to do is sit back and watch the sales roll in. Start upping your email marketing game with a free, 7-day trial. After your trial ends, your account will automatically be a part of Anyword's new free plan, giving you access to a wide range of its data-driven copywriting tools — all at no cost to you.