The Anyword Blog

Human Insights on Artificial Intelligence

I think I’ve lost count by now of how many times I’ve written about subscription campaigns here. The Great Upheaval

Since Anyword was founded, we’ve prided ourselves in using cutting-edge AI to drive success for our customers. We use a

About a month ago, I asked you to fill out a survey so we could take the temperature of the

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in

When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC

If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to

Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the

When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial