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Tailor Your Copy to Your Target Personas

Anyword Community
Reading time 4 min
Product Update

Even the most experienced marketers can struggle to find the right words to send out to their specific customer base. That’s where Anyword can help.

We’ve created a new section at the top of our platform that allows you to create different Customer Personas based on your target audience. What does this mean for you? You can skip the guesswork and generate copy with your specific customer base in mind. College students? Recent retirees? Dog owners? Whatever your target customers may be, tell Anyword and get tailored copy in just a few clicks.

Anyword Workshop: Let's Tailor Your Copy To Your Target Persona

Access these customer personas from any applicable project brief to help streamline and tailor your copy to your audience!

There’s More

Meet Content Agent: Your AI Teammate, Built Right Into Anyword

Marketers don't need another tab. They need less switching, fewer briefs lost in Slack threads, and copy they can trust before it goes live. That's the problem Content Agent solves.

Introducing Tone of Voice Insights: AI Content That (Really) Speaks Your Brand

Maintain your brand’s unique tone with Anyword’s tone of voice insights, perfect for on-brand messaging.

Introducing Custom Benchmark Sets: Tailor Your Data Analysis

The ability to quickly generate content using AI tools is essential, but measuring its performance is challenging. Anyword offers a benchmarking feature to compare new AI-generated content against historical data, now enhanced with custom benchmark sets.

Marketers Using Anyword

See an average 30% increase in conversion rates