Facebook Ad Tools Turn Clicks into Cash
Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift.
As a result, according to this study, social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it.
Easier said than done. When creating and optimizing Facebook ads, you need to:
- Pick attractive and relevant images
- Write appealing copy that fits Facebook guidelines
- Target the right audience
- Obtain the best possible ROI
- Understand various options and modifications
That’s why there are a plethora of Facebook ad tools that can help with many of these factors. Sure, they cost money, but using the right combination of Facebook ad optimization tools might be the best way of maximizing social media ad spending. Let’s take a quick look at some of the best ones.
AdEspresso, a subsidiary of Hootsuite, specializes in testing and optimization for ads on numerous platforms including Google Ads, Instagram, and Facebook, and is used by notable companies like Hubspot and Microsoft.
AdEspresso enables split testing of multiple variations of an ad, beyond the limit of six provided by Facebook’s Automated Ads service. Their testing can also cover multiple images, copy, headers, and audiences.
In addition, AdEspresso provides several targeting technologies. For instance, their “Dynamic Ads” feature allows you to deliver different ads to different customers based on segments that you define.
Revealbot’s AI platform promises to increase ROI and decrease ad spending by managing, scaling, and launching ads. It covers platforms including Facebook, Instagram, Snapchat, and Google, while it also integrates with Slack.
Revealbot provides an automated rule builder that allows managers to automate processes such as pausing and restarting ads, and controlling budget and bidding processes. The rule builder enables AND/OR operators, custom metrics, timeframes, and testing, as well as rank-based comparisons.
Like AdEspresso, Revealbot’s functions permit more flexibility than Facebook – for instance, Revealbot allows automated rules to run every 15 minutes instead of the 30 minutes allowed by Facebook.
Canva makes it possible for marketers with no professional artistic skills to design automated ad campaigns through drag and drop controls. Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising.
A central part of this ability is the wide range of photos provided by Canva – the company gives access to over 1 million images with an AI-enabled search engine to find just the right pictures and backgrounds. Graphics can also come from the user’s supply and Facebook account.
Zalster leverages artificial intelligence to optimize bids, budgets, and targeting to provide maximum ROI. It also covers various platforms including Instagram, Facebook, Pinterest, and Snapchat. Zalster features a dashboard to monitor the progress of ad campaigns through a graphic medium and integrates with Slack to deliver live updates.
Users enjoy Zalster’s split testing feature; it performs testing for manual bidding as well as for conversion events to determine the variant that results in the lowest cost per acquisition. Zalster also automates ad distribution through a “story creator” for the rapid design, testing, and optimization of advertising placements.
Trapica claims that they can “cut campaign handling time by half.” The company uses artificial intelligence to optimize social media ad campaigns on platforms including Facebook, Amazon, YouTube, TikTok, and Reddit. Trapica is used by well-known companies such as Wix.com, Comcast, and NBC.
The goal of Trapica is to figure out which of your ad campaigns are converting and which are not. It then adjusts your targeting and bidding according to this analysis and automatically terminates underperforming campaigns. For Facebook, Trapica offers audience demographical information including gender, age, and location.
Don’t Forget the Copy!
All of these tools are great for giving ads the best chance of appearing to the right audience. In the end, however, an actual person will convert – or not – based on what they see in the ad itself.
Artificial intelligence has an answer for that, too, in the form of AI copy generators. Anyword’s AI copywriting platform takes a bit of input about your product and industry and turns it into nuanced, effective Facebook ads. In fact, it produces several versions of ad copy for every Facebook page asset that you request and gives each a predictive performance score that reflects how effective it will be once posted. Anyword’s AI engine even understands the rules of Facebook advertising and composes the ad accordingly to reflect character maximums.
The end result is a tool that reduces the guesswork and time spent on Facebook ad copywriting tasks, but which gives you Facebook ad copy that has an excellent chance of impressing and converting your audience.
Armed with these tools, even the busiest marketer is likely to see improved ROI in their advertising efforts. See for yourself!