Fighting with search engines for high rankings? Well, what does your backlink situation look like? High-quality backlinks determine the quality of your site to search engine result pages.
Inbound or incoming links from other sites increase the credibility of your own site. Link building can seem complicated, but it doesn’t have to be. Here, we’ll dive into all the ways you can generate high-quality backlinks — without getting hit with any search engine penalties.
8 Tips For Getting High-Value Backlinks
Become A Go-To Source For Reporters/Writers
One of the best ways to get high-quality backlinks for your blog posts is by becoming an industry expert. Become a go-to source for reporters and writers by offering interviews and quotes on relevant topics, engaging in discussions on forums, commenting on other blogs, publishing infographics and data reports, and linking out to other experts.
Getting quoted or linked from a reputable source or newsite gives your own site positive exposure.
And you can also consider commenting on other people’s articles as long as you provide a link back in return.
Publish Guides and How-To’s
Building up many backlinks is another great way to push your SERP rankings on Google, but how can you go about this?
Publish “ultimate guide” content or how-to lists.
This type of content naturally inspires other sources to want to link their own sites, because it’s one piece or article that contains a breadth of information on a specific topic or industry. If you create an ultimate guide or how-to article that is comprehensive and rich with value, it will quickly become the go-to source for that particular topic. Meaning: you’ll have many backlinks.
And another good thing about ultimate guides? In terms of SEO ranking factors, longer content tends to perform better than shorter-form content.
Incorporate “Skyscraper” Content Into Your Strategy
“Skyscraper” content has been on the SEO scene since 2015, but what exactly is it?
Creating skyscraper content is the process of taking third-party content that’s working well, rewriting it to fit your own brand’s needs and voice, and replicating its backlinking strategy.
It’s a tricky thing to get right, but it’s known to have doubled organic search traffic in just 14 days! Why does this technique work so well? Because people are attracted to the best of the best. People naturally want to absorb content from the top trust-worthy source, so that should be your goal when creating skyscraper pieces.
The trick is to scan the original content for any gaps that you can fill with your own version. Is the original missing a section on a key component of the topic? Write your own and enrich your version even more.
Three steps:
- Find the link-worthy content.
- Make your content event better.
- Get the right people to backlink to your content.
Brand Your Content
Building a strong brand association with your audience and other resources is half the battle when it comes to acquiring quality backlinks.
Have a recurring series on your blog? Features of your business or service that can easily be named and identified? Brand it! Establishing something that your readers or customers can identify and associate with your company builds higher credibility. And once you have that credibility set, it’s easier to get more higher-quality backlinks.
Create Resource Pages
When it comes to SEO, one of the best things you can do is create resource pages on your blog that are indexed by Google. A resource page is a page or section of your blog that contains links and information about a specific topic. This way, if someone searches for something related to your topic, they’ll find your page first.
How can you curate an extensive list of resource pages? Link your core keywords and create a formula that looks something like this:
“Keyword + Additional/Helpful Resources”
Having this type of content on your site always makes it easier for you to reach out to sites, companies, or resources that you would like to add to your listed articles.
Guest Blogging / Posting
Guest blogging is a great way to get high-value backlinks and build relationships with influencers in your niche. It’s also a great way to attract new readers and help them find your blog posts.
The goal of guest blogging is to get high-quality links from sites with good domain authority. The best way to get high-quality links from other bloggers and influencers in your industry is by reaching out and asking them for a guest post opportunity.
To get the most out of guest blogging, you could try putting a designated landing page on your site for attracting freelance writers or companies to create content for your space.
Create Link-Worthy Infographics
Sometimes you have to look beyond words to get the backlinks you want! Let’s talk about graphic design.
The clean and appealing combination of short written content (typically data or short statistics) with visuals creates the perfect, shareable piece.
An infographic is a great way to share valuable information with your readers, and it’s also an excellent way to get high quality backlinks.
And whether you have a professional designer on your team or a free Canva account, it’s possible for anyone to create quality infographics to accompany valuable written content. But be sure to always incorporate your logo or company name into the visual, so when it gets shared, people know where the source originally came from.
How do you make sure you earn that backlink credit when someone uses your infographic? Embed code into your infographic when you post it, so you can be sure that any external use of this image will get credited back to your site.
Incorporate Original Data or Research
Want to create valuable content and quality infographics but need the data to do so? Use your own.
Having proprietary research and data not only establishes your company or yourself as an expert and thought leader in a certain space, but it also enriches your content.
Publishing research studies or blogs that include your own data is a great resource to have on your site so that when other sites write about a similar topic, they’ll find your data and link back to your website — earning you a great backlink.
