Modern marketers need a presence in many places all at once, with content and advertising spots that are interesting and relevant to the audience. They and their copywriters expend a lot of resources in creating marketing texts, often according to a hectic content calendar.
And that’s just the beginning. Marketers must also deal with strategy, messaging, channel management, conversion rate monitoring, and optimization – all of it is necessary, and time consuming, for those who want to stay competitive.
Luckily, there is a solution, in the form of AI writing tools.
Different Types of AI Writing Tools
Artificial intelligence has been around for a while (its first use, in 1952, was to play checkers). It has now developed to a point where it can replicate human communications. In the world of marketing writers, this has resulted in various applications, including:
- Chatbots – software that engages in communication with customers, either through text or text-to-speech. Chatbots are great for short conversations such as providing website navigation guidance or filtering customer service inquiries. There are even platform-specific chatbots, such as the “Writer Bot” which is used on Discord.
- Writing Assistants – applications to improve the quality of a writer’s output, or to provide suggestions as a way to cure “writer’s block”. One of the most popular writing assistants on the market is Grammarly, with features such as grammar, syntax, and punctuation corrections, as well as suggestions for editing problematic texts (such as run-on sentences and awkward phrasing).
- AI Writers – this is currently the most advanced form of AI for writers. An AI writer actually composes a variety of marketing texts after receiving basic information from the user. For busy marketers, AI Writers are becoming the technology of choice for building human-like copy while saving time for non-AI tasks.
(For a comparison of AI writers to writing assistants, please see this article).
The Basics of Rapid Content Creation with AI Writers
Perhaps the only catch of AI writers is that you still need to do your homework before you start. This includes understanding:
- The unique selling points (USPs) of your product.
- The audience for which the product is designed.
- The reasons why the audience is interested in the USPs.
Based on this knowledge, you can judge the quality of the AI writer’s output, and whether it is incorporating this vital information.
One of the techniques which helps in making these definitions is the building of personas. Fortunately, the top AI writing platforms allow you to create personas within the platform itself, which they then use to build copy.
The actual use of an AI writing platform tends to be extremely simple. Some require the user to input a URL and a short description of their industry. Others require a topic. Still others build text around keywords, so doing some SEO research beforehand is important in order for the AI writer to create copy in the proper context.
Apart from these settings, AI writers obviously need instructions about what to create. The leading AI writer platforms will enable you, at the click of a button, to generate:
- Advertising copy that include headlines, main body, meta descriptions, and captions.
- Blogs on the topic of your choice, and which include titles, outlines, and full paragraphs.
- Product and landing pages cover product names, copy, headlines, and CTAs. It is often possible to choose specific sales channels such as Amazon and Shopify, where the text will meet best practices and content rules.
Finally, some copywriters and marketers want to keep much of their handwritten text and use AI only to sharpen some of the phrasing. A few of the better AI writing platforms will take existing copy and improve it, rather like something midway between an AI writing assistant and an AI writer.
AI Writers Do More than Shorten Creation Times
The most obvious benefit of AI writers is that they save time. Supplying basic information takes a minute or two. However, the technology generates text that would require much longer to create by hand.
This advantage is multiplied by every platform which needs a steady flow of new content. A capable AI writer can handle ads for Facebook, Google, LinkedIn, and other popular social media. Furthermore, one of the challenges of such a task is sticking to the rules, like character count, for each platform. But AI writers have all of this preprogrammed.
Additionally, they should be able to vary the style of content according to numerous formats to suit audience tastes and provide eye-catching texts. These formats might include bullets and copywriting formulas as well as different tones of voice, such as feminine, hard hitting, and soft sell. To avoid penalization, each text version needs to be unique, so many AI writers will even check for plagiarism.
And there’s more. Because AI writers are so fast, they provide opportunities to experiment with different messages, writing styles, and keywords. It takes only a few minutes to set up different versions for A/B testing in quick succession.
Another great thing about leveraging AI platforms is the wide dataset these models use. Anyword’s AI Copywriting Platform uses millions of data points from previous ads to not only create new copy, but also analyze copy for audience and demographic insights. For example, Anyword’s historic data shows the following insights:
- Ads for ages 18-24 have an average CTR of 5%.
- Top emotions to use in copy are Curiosity, Nostalgia, Empathy, and Concern.
- Some important keywords to include in your copy are “new”, “life”, “think”, “later”.
Plus, another benefit of AI writers is that they make excellent tools for businesses where a number of languages might be required. For instance, non-native English speakers can rely on AI writers to build English language copy that is error free but which uses current jargon.
Anyword’s AI Writer Technology
Anyword covers all of the above advantages, but adds an important feature that goes to the heart of why content is created in the first place.
A major reason for the popularity of Anyword is that it addresses the central goal of every piece of copy – conversion. An AI writer might churn out copy that a marketer likes. But that marketer still cannot say if the audience will feel the same way.
Anyword tackles this problem by analyzing which writing styles and messages have resonated with certain audiences. It does so by applying artificial intelligence to review the conversion rates of millions of advertising spots and content pieces. Then, it connects the audience for your product with the copy style that appeals to it the most. It even evaluates the conversion potential of a piece of writing with a numerical score, called the unique Predictive Performance Score.
These grades not only make it easy for marketers to see how well their copy will perform before even going live, but these insights also give an overlook at the potential audience the text will resonate with. Along with each score, the generated copy comes with an entire Score Panel of insights. These provide a sneak peek at the age and gender demographics that this piece of text is mostly likely to attract.For a sneak peek at these features and more, try Anyword’s 7 day free trial.