As conversion-focused marketers, we know how difficult it is to both optimize your content for specific keywords and create customized landing pages at scale. Especially as the frenzy of Q4 approaches, finding the balance between creating consistent copy and A/B testing that content for the right audiences is no easy feat.
So how do we bridge that gap?
We’re here to show you how to streamline and improve that process with the help of Anyword.
First, let’s quickly outline what we discussed during our masterclass:
- How to keep your messaging consistent throughout landing pages.
- The benefit (and ease) of creating different messaging for specific audiences.
- The power of continuously optimizing your landing pages to show the right copy to the right people.
Check out the masterclass recording:
How does Anyword create consistent messaging for our own customer personas?
Just like any business or company, here at Anyword, we have specific customer personas that we want to target with our acquisition channels. And to do this, we need consistent messaging.
However, our customers aren’t always the same.
When launching our targeted personas, Acquire, Convert, and Engage, we started with planning the go to market strategy.
By working with the product team to understand the product changes and who the new target personas are, we then brainstormed with the creative and sales teams on branding, customer pain points, and the new messaging for our ads and landing pages. In doing this, we had to restructure the whole account and shift budgets to ensure we make enough room for our new marketing plans.
How did Anyword do this, and how can other marketing teams follow suit? Let’s dive in.
Step One: Creating A Target Persona
Once you’ve done proper research and collected background information on your target audience, you can use Anwyrod to create a Customer Persona.
Skip the guesswork and generate copy with your specific customer base in mind. College students? Recent retirees? Dog owners? Whatever your target customers may be, tell Anyword and get tailored copy in just a few clicks.
Step Two: Creating or Fine-Tune Your Copy
Next, you can use these Customer Personas when creating or fine-tuning your copy with Anyword.
If you have existing copy that you just want to spruce up, use Anyword’s rewrite functionality to improve your copy (and improve the Predictive Performance Score).
Step Three: Use Analytics to Make Informed Decisions
And speaking of our Predictive Performance Score, each copy variation generated with Anyword comes with a score indicating the performance potential of each piece of text.
Plus, our Score Panel includes a myriad of different insights on that content. These insights include age and gender demographics, channel policy guidelines, the main emotions driving the copy, and any features or pains.
Best Practices For A Consistent User Experience
In short: A/B testing.
Typically, tools like Google optimize or Unbounce are used to create messaging tests for each of your audience segments. And of course, it’s important to make sure you’re only testing one element at a time (headline, subheader, CTA buttons, etc) and ensure each ad leads to the right landing page.
But this can be extremely time-consuming.
Plus, getting to that perfect variation costs money. And since you need to create variations for every single ad or ad group, you often find yourself settling — because there’s only so much time and resources you can invest.
So, how do we fix this problem? Turn to Anyword.
Anyword’s Website Targeted Messaging
Use Anyword’s Website Targeted Messaging to easily segment your audiences using only one landing page and ensuring each user got the perfect consistent flow. This allows you to use only one landing page for testing, but still testing multiple variants at the same time!
For an in-depth look at how our Website Targeted Messaging works, take a look at our explainer video below.
With this feature, you can test as many copy variations as you want (all at the same time), and Anyword shows them in different combinations and can analyze separately which ones work best.
And of course, if you have any further questions or would just like some more information about Anyword, please don’t hesitate to schedule a full demo. Plus, don’t forget to join our Facebook Group to connect with fellow users of our platform, ask questions, and learn from each other!