Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. A lot of creating top-notch marketing copy requires guesswork, trial and error, and timely A/B testing. This is where AI writers come into play. AI copywriting platforms use the power of expansive language models and thousands of data points to craft effective, high-quality content — all in just a few clicks (and just a few minutes). Over the last few years, the use of AI writing platforms has grown exponentially and shows no signs of slowing down. This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics.
Before we dive right into how AI comes into play with your marketing copy, let’s first outline the four key steps to building a successful and strong foundation for your campaign.
Step One: Recognize Your Goal
The first step to building a strong marketing campaign is recognizing your end goal. What are your key performance indicators? Increased subscriptions? Higher sales? A boost in ROI or conversions?
It’ll be hard to create effective content when you don’t have a perfectly clear goal in mind. What you are trying to achieve with your copy affects the way in which you’ll go about your messaging, so it’s essential to establish what the finish line looks like before starting the race.
Step Two: Identify Your Audience
So now that you know what it is that you’re trying to achieve, it’s time to ask yourself, who do you need to attract in order to achieve it? Regardless of what your goal might be, it’s important to have at least a general profile of your target customer or audience.
What sort of characteristics should you be thinking about? Here’s a few to keep in mind:
- Age + Gender
- Profession / Job / Company
- Interests + Hobbies
- Challenges / Pain Points
Yes, it’s important to understand who your target audience is, but it’s also essential to think about their experiences. Does your customer have any specific challenges that your product or service addresses? Think about specific pain points and leverage that in your marketing copy.
If you want to be extremely thorough in your customer profiles, you can use a tool such as HubSpot to create a reader persona, as we’ve outlined here. Knowing who you’ll be pushing out your content or promoting your product to helps shape the type of content you want to create and the type of verbiage you’ll use to create it. And this brings us to our next step.
Step Three: Plan Your Content
You know your goal, your audience — now it’s time to decide how you want to try to reach your core customer. Do you need to create social ads? Landing page copy? Promotional emails? Product description? Perhaps, it’s all of the above. Think about how your audience consumes media or promotional content and work back from there.
And planning your content goes beyond figuring out what you want to create. How you want to create it also comes into the mix. This means determining your tone of voice and understanding which keywords would be best for you to use. Because you’ve done the work in step two to create a detailed customer persona, you already have a solid understanding of the type of messages that your target audience will resonate with. Once you know what you’re trying to achieve, who you’re trying to reach, and what you want to create — it’s time to start churning out content!
Step Four: Leverage Data-Driven Copywriting
And here’s where the AI really comes in. AI copywriting tools make it easier and faster for marketers to push out content — without sacrificing any of the quality. More often than not, marketing campaigns require more than one (often, multiple) types of copy, which can be time-consuming, difficult to get right, and it’s not always a guarantee that it performs well.
The remedy? AI copywriting platforms. Here, we’ll outline how to leverage the power of AI in all of your marketing assets, using examples of Anyword’s own AI Copywriting Platform.
Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. Our target audience? Women ages 20-65 looking to protect their face from the sun’s harmful UV rays. Let’s dive in.
AI For Ad Copy
For years (and for some, decades), copywriters have been trying to think of new, innovative ways to create ad copy. What started as mostly print and television ads now spans across several different mediums, such as digital and social media ads. And because customer feeds have become so saturated with content, it’s becoming increasingly difficult to stand out among the sea of advertisements. Even the most experienced writers would get stuck. Enter: AI copywriting tools.
AI writers hold the power to not only generate entirely new content, but also improve any existing copy a marketer may have. Here, we’ll see how Anyword creates a Facebook ad for our Sun Beam Sunscreen.
First, let’s start with the headline.
And for the ad copy itself? Here’s what Anyword had to say.
AI For Email Marketing
Email marketing remains a key step and asset to any marketing strategy. Whether you’re sending out cold emails to prospective customers or hitting your existing ones with a great new deal or offer, emails are the cold standard for attracting new eyes to your content/product. But there’s a catch. Much like ad copy, it’s hard to cold and promotional emails to shine in an already-full inbox.
So, let’s say we need to create a strong promotional email for our new product, Sun Beam. What would that look like? Let’s take a look at what AI can give us. To kick things off, we’ll need a subject line.
Now, let’s get into the meat of the email.
AI For Landing Pages
So, let’s say your top-notch, AI-generated email brings in a slew of new prospective customers. You want your landing page copy to match the quality and conversion potential of that email copy, right?
Landing pages are all about emphasizing your unique selling proposition, and translating that into effective and clear marketing copy can be difficult. But with an AI writing tool by your side, it’s a whole lot easier. What are the main pieces of content on your website? Strong and effective landing pages typically host a powerful headline, subheader, call-to-action, and sometimes a product description.
To start, let’s build our landing page foundation with a headline and a subheader.
And moving onto our CTA, the AI stuck to the more playful, witty tone and style with “Get Glowing”.
AI For Product Descriptions
If we travel even further down the funnel, once a customer gets to your landing page, they are likely to start exploring and clicking around (if the copy successfully directed them to do so). Once your customer lands on a product that piques their interest, there should be more copy to bring them closer and closer to making a purchase. Now it’s time for your product description to shine.
Anyword: All Your Marketing Copy Needs In One Place
So, whether you need scroll-stopping social ad copy or powerful product descriptions, with the help of AI, you never have to go at it alone.
And luckily for you, Anyword’s AI Copywriting Platform hosts all of the writing and ideation tools you could ever need. Turn to this AI writer for ad copy, social media copy, email bodies and subject lines, product descriptions, blog posts — you name it! Use Anyword to create new or improve existing content, all in just a few easy clicks.
Plus, let’s not forget the Predictive Performance Scores and analytics that Anyword also offers. These give you a look into the conversion and performance potential of each piece of copy you generate with Anyword’s platform. And the accompanying insights let you see who your content might resonate with — broken down by age and gender demographics.
But that’s just the start of Anyword’s AI capabilities.
Discover how Anyword’s AI Copywriting Platform helps you create and optimize your content (in half the time) with a free, 7-day trial.