How to use an Instagram caption generator to boost likes and shares for your posts

When we think of Instagram, pictures and videos typically come to mind first, right? While visuals rule the land of the ‘gram, Instagram captions still play a huge role in the success of a post.

What kind of power does a well-written, engaging caption have? We’re talking more likes, comments, shares, follows, and even website visits. Instagram has its own algorithm that decides when and how to push certain content, so nailing it on the copy front is essential for the performance of your posts.

Instagram Caption Best Practices

Put your value proposition at the beginning of your message. It’s important not to make your followers have to search for what it is they should care about when they reach your post.

Keep engagement in mind. Instagram currently doesn’t allow you to include links directly in captions, so it’s helpful to have verbiage that encourages the user to act (E.g. “Click the link in bio,” “Tag a friend,” “Save for later”).

Have a strong CTA that clearly states what action you wish the user to take (and why it’s worth their time).

Be relatable, not salesy. An audience won’t resonate with sales jargon, so keep language casual, yet persuasive.

Never neglect your brand voice. Regardless of what you’re promoting, it’s important to keep your tone and style consistent throughout your copy.

Complement your visuals. Since Instagram is a photo-first platform, keep in mind that the users’ focus will most likely be on whatever visual you have chosen.

Don’t be afraid of hashtags! Hashtags are an essential part of expanding your reach on Instagram. And while hashtags help new audiences see your content, it’s important to use them strategically. Use a mix of some of the top Instagram hashtags and more niche ones directly related to your brand or business.

Keep character count in mind. Just like any other social platform, Instagram has rules on how much copy each post can contain. The metrics for IG are:

• 2200 characters
• 125 characters before truncation
• 30 hashtags per post
• 1000 characters for one direct message

How to use Anyword’s AI Instagram Capture Generator to hit the ground running on your next posts

Step 1: Log In & Choose “Instagram Caption”

Log into your Anyword account, select our “Instagram Caption” tool (lives under our “Social” features), and get started!

Step 2: Tell Anyword What Your Post Is About

You’ll then be prompted to fill out a project brief, where you’ll provide details about what your post will be about, as well as the general topic/industry. Here, you can also select a Customer Persona that you’d like to use to further fine-tune your copy.

Step 3: Start Generating Catchy Captions

Create your Instagram captions using our “Default” mode, rewrite existing copy, or customize Anyword to write like you do with our Power Mode. Or, choose one of your Custom Templates to configure Anyword to focus on a specific persona, age group, or gender. The choices are yours to make! Simply click “Generate” and watch the copy flow in.

Step 4: Choose the Best Caption Based On Its Score

Each Instagram caption variation made by our Instagram caption maker comes with a Predictive Performance Score. This score determines the performance potential of your copy. In our Score Panel, we also provide age and gender analytics, helping you decide which variation will best resonate with your target audience.

Step 5: Experiment with Various Caption Elements

It can also be beneficial to play around with different caption styles and approaches. Try different lengths (the ideal length seems to be between 138 to 150 characters); include different hashtags; and throw in a few useful emojis here and there.

Use Anyword’s Instagram caption generator to keep up engagement on your posts

Don’t get stuck posting the same brand content on Instagram. Use Anyword’s AI writing tools to overcome your social media writer’s block and keep your copy fresh and creative.

This AI writer helps marketers create converting, engaging copy, and thanks to our Predictive Performance Scores, you’ll understand which copy variations best fit your audience.

So, why should you use Anyword’s AI copywriting tool to tackle all of your Instagram copy needs? We’ve broken it down for you:

1. Save Time & Guarantee Performance: Create converting, engaging copy for all of your Instagram posts — all in just a few clicks. Plus, our Predictive Performance Score and audience analytics help you understand which copy variations best fit your audience.‍
2. Kiss Writer’s Block Goodbye: Whether you need a brand new caption copy or simply want to rewrite your existing content to better resonate with your followers, Anyword’s caption generator provides you with a constant stream of ideas and suggestions. Generate, re-generate, and tweak until you’re completely satisfied.‍
3. Use Your Specific Tone of Voice: Yes, Anyword can learn your specific tone and style! Either use style options we have for you, or use our Power Mode to customize Anyword to write like your brand. Simply put in a few examples of copy that shows off your voice, and our AI handles the rest.‍
4. Copy That Follows The Rules: All copy generated with Anyword is tested to make sure that it’s safe to be promoted. We’ll mark your copy “Safe,” “Sensitive,” or “Unsafe.” Now you can share your Instagram posts without worrying about anything being taken down or penalized.

So, don’t let the writing or creative process get you down ever again. And for more information on how to write stellar Instagram captions, check out our guide here.

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FAQ

Is Anyword’s Instagram Caption Maker free?

Yes. Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. After that, your account is automatically transferred to our Free plan. And if you want to continue using our premium, data-driven features, you can check out our tailored plans here.

Does Instagram ad copy generated by Anyword come with a Predictive Performance Score?

Yes. All Instagram captions generated by Anyword come with a unique Predictive Performance Score.

Can I generate copy in different languages?

Yes! Anyword currently supports over 20 different languages, including English, Spanish, French, Italian, Chinese, Russian, and more!

Are Anyword’s demographic predictions accurate in practice?

Our AI platform leverages data from millions of dollars of ad spend to evaluate what works for different audiences. These learnings all play a part in how Anyword predicts the audience your copy will resonate with and how well it will perform.

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More On Writing Effective Instagram Ad Copy

Instagram Ad Copy — Tips & Tricks

Anyword Workshop: Let’s Create an Instagram Caption