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When In Doubt, Keep It Simple

We know it can be fun to show off your best writing chops on your landing page, but at the end of the day, clarity is the most important thing to your customers. Yes, it’s good to be clever and show off your brand voice. But make sure someone can easily understand your core message in just a few seconds of looking at your site.

Use Customer Testimonials

Sometimes the best thing a customer can read are thoughts from another fellow customer. People trust the reviews and opinions of others, so featuring customer testimonials on your landing page can be another great way to build trust with your audience.

Focus On The Benefits, Less Of The Features

By emphasizing your product’s main benefits, you’re answering the question “Well, what’s in it for me?” that undoubtedly every consumer asks themselves before making a purchasing decision. So, why not preemptively give them an answer? Yes, showing off the features are important too, but mainly highlighting the benefits contextualizes what you’re offering to your customer.

Prioritize a Strong Headline

Headlines might be short — but they are mighty. They are usually the first piece of copy your customers see when they land on your website, so it’s important to make them stand out as much as possible.

Don’t Neglect Your CTA

While you can feel free to get creative with your headlines, subheaders, and other copy on your site, the call-to-action is really where you should really think outside of the box. And try to think beyond the typical “Sign Up” or “Click Here”. These CTAs are still highly-effective, but a more personalized or creative approach can help your click-through-rates as well.