Grow Your Revenue Streams

Platform and managed service, built specifically for publishers.

Reader loyalty

Pay for Loyal Readers Instead of Clicks

Get a high volume of traffic without compromising on user quality. Anyword acquires high-quality readers efficiently by measuring loyalty over time, ensuring that every traffic campaign reaches maximum impact.

Generate more leads with zero additional effort. Our proprietary “Content-to-Capture” ad format creates a gated content experience within the Facebook feed — increasing conversion rates by up to 30% on lead generation campaigns.

Branded content

Meet Your Traffic and Video View Goals

Get exactly the right amount of paid traffic you need to hit your goals while maintaining profitability. Anyword predicts the cost of branded content campaigns in advance and paces paid traffic accordingly.

Increase repeat business by providing your customers with
Anyword’s highly engaged traffic and in-depth insights.

Paid Subscribers

Convert Loyal Readers Into Paying Customers

Anyword connects you with your most loyal readers at the optimal point of engagement. Whether you’re using content previews, a metered paywall, a premium content tier, or any other subscription model, we will ensure you find high-quality subscribers at cost and at scale. Scout’s honor, we’ve done it a thousand times.

E-commerce & affiliate content

Maximize On-Site and Affiliate Purchases' ROI

Diversify your revenue stream with the biggest opportunity for publishers in 2021.

Anyword maximizes profit margins by driving relevant traffic of “bottom-of-the-funnel” audiences that are most likely to make a purchase.

Ad Revenue

Increase Ad Revenue While Staying Policy Compliant

Anyword adjusts budgets across hundreds of ad sets and optimizes Facebook bids on an article level automatically, driving high-yield traffic at low cost.

We also generate powerful, data-driven creatives at scale and employ a dedicated Facebook policy team that ensures compliance and keeps you safe from penalties.

“Anyword cares about our business and wants us to do the best that we can based on the current environment.

It’s a great relationship to have.”

Dan Ghosh-Roy Sr. VP, Marketing & Audience Development

“Anyword has been one of the best ways we’ve found to find loyal subscribers.”

Matt Yurow Director of Audience Development

“Working with Anyword is really exciting because it allows us to expand our reach to target more of the right audiences.”

Brooklyn Pesta Director, Consumer Marketing

Leverage Anyword’s Historic Database

Anyword compares your content to millions of other content pieces to inform ranking, targeting and creative generation

ranking

Identify the Most Effective Content for Each Revenue Stream

Anyword uses Natural Language Processing to scan, analyze and rank your content, determining the pieces that will perform best for what you’re trying to achieve.

Targeting

Find and Convert the Right Audience at the Right Moment

Anyword finds and targets audiences that are most likely to act on your content. Our AI finds obscure, long-tail audiences by continuously mapping what interests resonate with what content.

Creative Generation

Get Engaging, AI-Powered Creatives That Deliver Results

Anyword’s AI generates a consistent flow of data-driven creatives that deliver performance and nip ad fatigue in the bud while staying on-brand and ensuring editorial integrity.

Creatives are injected automatically to hundreds of ads sets with optimized bids for each audience in order to deliver consistent results at scale with minimal price volatility.

Analytics and Insights You Can Actually Act On

The only purpose-built dashboard designed specifically for publishers

Track events your competitors don’t even know exist

CPC is just the tip of the iceberg. Track and measure qualitative events such as reader loyalty, ROI, click-outs, avg session duration and more.

Understand your content and marketing better

Anyword’s dashboard empowers marketing and editorial teams alike by providing in-depth insights on a campaign, article and creative level.

Review and edit creatives with real-time AI scoring

Anyword’s AI gives a predictive score to text according to its expected performance, so you can make styling adjustments without compromising performance.

Make sense of attribution

Get revenue and profit reports down to the individual content piece. Analyze multiple attribution windows to get a clear picture of what works and what doesn’t.

The Extra Mile

Join the World's Top Publishers

Book a demo and we’ll walk you through the product and what it can offer to your business.

30 minutes tops, no strings attached