How to use an AI landing page copy generator to increase traffic and views on your site.

Building a highly-effective, high-converting landing page takes a lot of time and manpower. And it’s perhaps the most important piece of marketing content you’ll work on for your business or brand.

Why? Your website, especially your main landing page, is likely one of the first interactions your customers have with your brand. So it’s important to make a strong first impression.

We can do this through stellar copy and content — but it’s easier said than done. But luckily we have AI writing tools to give us a helping hand. Here, we’ll go through how to use an AI landing page copy generator to increase traffic and views on your website.

Landing Page Copy Best Practices

When In Doubt, Keep It Simple

We know it can be fun to show off your best writing chops on your landing page, but at the end of the day, clarity is the most important thing to your customers. Yes, it’s good to be clever and show off your brand voice. But make sure someone can easily understand your core message in just a few seconds of looking at your site.

Use Customer Testimonials

Sometimes the best thing a customer can read are thoughts from another fellow customer. People trust the reviews and opinions of others, so featuring customer testimonials on your landing page can be another great way to build trust with your audience.

Focus On The Benefits, Less Of The Features

By emphasizing your product’s main benefits, you’re answering the question “Well, what’s in it for me?” that undoubtedly every consumer asks themselves before making a purchasing decision. So, why not preemptively give them an answer? Yes, showing off the features are important too, but mainly highlighting the benefits contextualizes what you’re offering to your customer.

Prioritize a Strong Headline

Headlines might be short — but they are mighty. They are usually the first piece of copy your customers see when they land on your website, so it’s important to make them stand out as much as possible.

Don’t Neglect Your CTA

While you can feel free to get creative with your headlines, subheaders, and other copy on your site, the call-to-action is really where you should really think outside of the box. And try to think beyond the typical “Sign Up” or “Click Here”. These CTAs are still highly-effective, but a more personalized or creative approach can help your click-through-rates as well.

What Can An AI Landing Page Copy Generator Create for You?

Headline

Perhaps the most important element on a landing page, your headline needs to stand out and clearly state your brand’s mission. Use an AI tool to create eye-catching headlines.

Subheader

Create the perfect companion to your headlines. An AI generator will write enticing hero text and compelling subheads for you to use to attract prospective customers.

Call-To-Action

Without a strong CTA, it will be unclear what action you wish your customers to take. Use an AI landing page generator to write CTA copy guaranteed to get your audience to click.

Benefits + Features

Tell your customers or readers what your product or service offers and what they’ll gain by using it. AI platforms can generate lists of all the exciting benefits and features that make your brand unique.

How To Use Anyword’s Landing Page Generator

Step 1: Log In & Create A New Document

Create a new Document, and find all of our relevant tools under “Landing page”. Tell us your product/brand name and give a brief description of your product or service and what you’d like the main message of your site to be.

Step 2: Start Generating Your Landing Page Elements

Generate new headlines, subheadings, CTAS, features, and benefits — or have our powerful AI landing page generator rewrite and improve your existing landing page copy using the “Rewrite” tools.

Step 3: Pick The Best Variation Based On Score

Each copy variation generated by our AI comes with a Predictive Performance Score. This gives you an indication of how that piece of content might perform once live. Our Score Panel also provides you with a myriad of different insights, like age and gender demographics.

Why Choose Anyword’s AI Copy Generator?

• Save Time and Eliminate Guesswork: Creating an entire landing page with effective copy takes time and manpower — not to mention it’s often a guessing game as to whether or not your site will convert. With Anyword’s Landing Page Generator, you can not only create all the elements you need in half the time, but you can also show multiple copy variations simultaneously. This guarantees you’re getting the right message in front of the right people … every time.
• Fine-Tune Your Copy With Custom Templates: For the headline and subheader assets, you have the power to create Custom Templates. These let you configure Anyword to focus on a specific aspect of your product or service. Choose from customer avatars, pains, benefits, or features.

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Landing Page Generator FAQs

Do I have to generate all available assets for my landing page?

No. Anyword’s Landing Page Generator is here to help you without whatever part of your site that needs sprucing up. Just need a headline and a strong CTA? Generate those elements and call it a day. Or, give your entire page a boost and generate the whole spread of assets.

Is Anyword’s Landing Page Generator free?

Yes. Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. And if you want to continue using our premium, data-driven features, you can check out our tailored plans here.

Do landing page assets come with a Predictive Performance Score?

Yes. All elements generated by Anyword’s Landing Page Generator come with a unique Predictive Performance Score.