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Every copywriter has been there. Some call it stuck and others call it blank page syndrome. But no matter how you think of it, writer’s block is a supreme waste of time, particularly for a swamped copywriter.
There was a time when writer’s block meant anything from a missed deadline to a total stall that took a while to pass. But this no longer needs to happen. Copywriters can let AI give them the inspiration that gets them past the barrier. Certain AI article writers will even compose an entire assignment, from ad copy to a lengthy blog. And yet others allow you to really turn the tables on this common challenge.
Writer’s block is “a psychological inhibition preventing a writer from proceeding with a piece”. Most of the time, writer’s block is temporary. However, in certain cases, it seriously delays or even ends a person’s career. Famous writers who had this problem include Harper Lee, author of To Kill A Mockingbird, who wrote this book at age 34 and never completed anything else.
Nobody has ever really figured out what causes this syndrome. It could be stress, fatigue, distractions, or a combination thereof. One psychologist even claimed that writer’s block is a result of excessive bottle feeding. In the case of copywriters, it might be that there’s too much to do in too little time. This is made worse by the need to say the same thing in different ways as you create copy for every platform where your brand has a presence, and want to avoid self-plagiarism.
Considering how widespread this problem is, many approaches have been developed to deal with writer’s block. Some of the curative methods include:
However, it’s obvious from the variety of steps that what is effective for one person won’t necessarily succeed for another. Yes, you can try each one in turn, but that might take time that you don’t have as that copywriting deadline looms. So it pays to take advantage of the modern solution for blank page syndrome – the use of AI-based writer's block tools.
With AI, the cure for writer’s block is simple – the platform does the writing for you (or, at least helps you come up with more ideas). It’s up to the user to input basic information such as keywords, or topic and URL. From that point on, it’s all about choosing the styles that you like as the AI writer builds line after line of text.
Actually, one of the challenges of using AI writers is that you need to pick which version provides the best conversion rates, so get ready to do some A/B testing along with your copy generation (more on this later).
As we mentioned before, one cause of writer’s block is the task of constant copy rewrites as texts are deployed to many different platforms. A capable AI writer will automatically adjust to whichever platform requires new material:
For each of these, AI writers will follow the relevant platform rules and best practices.
AI writers will even diversify copy format as a way to change the look of the text and attract an audience which prefers a certain style. Users can instruct AI writers to generate lists, leverage copywriting formulas, and build headlines. Text can be formatted according to use case, including product descriptions, landing pages, and SEO meta descriptions.
Finally, top-notch AI writers can change tone of voice according to user preference. For instance, texts can be composed in a simplistic style or use a hard hitting manner. Some AI writing platforms edit existing text, perhaps written by a copywriter, and improve them by changing language and format.
Anyword turns writer’s block upside down. It gives you all the advantages of AI writing tools while adding a few more that can make your copywriting tasks super-productive.
First off is Anyword’s unique Predictive Performance Score. Many AI writing platforms build texts by, in a way, mimicking existing copy that has been written by people. But Anyword goes beyond this by analyzing how those texts performed, and who read them. By combining its powerful AI engine with a Big Data collection of millions of copywriting pieces, Anyword links conversion rates to language styles and audiences. It then translates this analysis into a score which assesses the ability of a piece of copy to convert, even before it gets posted.
For the copywriter and marketer, this means the possibility to choose between various copy versions to find the one with the most potential, while the need for A/B testing is reduced. As mentioned above, many AI writers give you texts without any indication of how to use them, but with Anyword, this problem is solved.
Anyword even enables you to create your own tone of voice as a means to brand your copy. The platform’s Power Mode will base this tone of voice on examples that you provide. These might be from ads that you particularly like, or something that you create, or even according to the style of a competitor. The Power Mode also lets you add keywords so that the output is highly relevant to your SEO efforts and product line.
And to help you out a bit, we did a little digging into our expansive data set to find out which emotions and tones work best for specific content categories. Here are our findings:
Now, the next time you sit down to write your blog, ad, social post, or product description, think about where your content falls in terms of industry and consider honing in on these emotions and feelings. It might help get the ideas flowing. Or, trust Anyword to do the heavy lifting for you, and don’t wait until you are struck by blank page syndrome. Try Anyword’s 7 day free trial, and get to know the platform which is changing the copywriting universe.
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