Building your customer base and getting new clients for your agency can be a challenge with ongoing competition.
If you’re starting an agency, the chances are that you might not have a lot of clients initially. However, as your agency grows, you will have more clients coming in, and you might struggle to manage all clients’ work. In such cases, you can use software, such as Anyword, that allows AI to write in the language as per agency niche.
While everyone else is using the same strategies, here are a few effective tactics for attracting new clients and being at the top of the agency game.
Let’s get started!
Start with blogs
You probably already tell your clients about how blogs are beneficial. The same thing applies to agencies. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started.
Blogging is about helping your clients in solving their problems. It’s all about understanding their trouble areas and generating content that resonates with their specific requirements. That is why a blog on your website dedicated to helping your clients might be advantageous.
In addition, you can also write guest blogs for other high authority websites in your niche. Guest blogging is a great way to increase your agency’s visibility and create thought leadership in the market. However, guest blogging is a long-term strategy that will not offer immediate results.
Guest blogs can help you in 3 ways:
- Your agency can gain visibility within a new audience.
- You can exchange backlinks and generate traffic for SEO and rank better in google search.
- You can network with different authors for a change.
Ask for referrals
Asking for referrals is nothing new. But think about it: when was the last time you asked for referrals? According to a study by Nielsen, most people are four times more likely to buy when referred by someone they know.
A lot of consultants simply wait for referrals to come their way. After all, you’d expect that happy clients will spread the word about you. While most clients will do it, others might be too busy to go out of their way.
So, rather than waiting for them to take the step, you should go through your data, select a few happy clients who haven’t given you a referral yet, and send them an email asking for one.
You could even incentivize clients that give you referrals in terms of giving them a discount or a free service — anything that is feasible to you.
Go Out & Socialize
The chances of clients walking in your office are pretty thin. You need to go out and participate in conferences or events. You can start by going to local events where you’ll find other agency owners. That should include networking events, business expos, trade shows; you name it.
The goal of going out is to make your agency a part of the local community. Don’t miss the chance to get to know your fellow agency owners and potential clients. Many of these events are constantly looking for speakers and offer some exciting audiences. You can also sponsor some or even launch your own meetups and events.
Start talking with fellow agency owners and build a connection during the meetup. Not only will they be more likely to become your clients, but they are also likely to send a few clients your way. You can do the same. That’s the power of socialization and partnering with agency owners.Most leads early in the buying cycle seek education above anything else. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points.
Ads can be extremely useful in accelerating the growth of your agency. While there are several platforms available, here are a few platforms where you can run ads.
When it comes to gaining more agency clients, Facebook ads are a great place to start. In addition, Facebook ads are affordable given the amount of reach and targeting integrated into each campaign.
To get started, try boosting posts or creating a primary Facebook ad campaign.
Google AdWords is one of the most successful tactics to get new clients in your location. This is because rather than targeting people based on demographic information (age, region, etc.), you target their specific keyword intent.
The only problem is that with high intent comes high competition for keywords. So the best way to reduce the high cost of Google AdWords is to ensure that every click you pay for has the highest conversion rate possible.
LinkedIn may be a great way to locate new customers if you’re an agency. That’s because the people that visit LinkedIn are the exact people you’re searching for as an agency, and why you should use Linkedin ads to target these people.
Twitter is one of those go-to websites for professionals looking for new content and connecting with others who share their interests.
However, you do not need a large Twitter following to benefit from Twitter’s audience. You can use Twitter ads to put yourself in the middle of the conversation by advertising:
- Seasonal Offers
- Free consultations and demos
Instagram has over 500 million users. However, many agencies ignore the possibility of leveraging Instagram as an advertising channel to reach their target audience.
The secret to advertising on Instagram is to create content that blends in with the feed of native content artistically. This involves making ads with creative images, inspirational captions, and overall good design.
Be Active in Online Communities
Quora is a great place to connect with like-minded people. However, you won’t be able to make a sale directly from Quora. On the other hand, Quora is a place where you can establish a reputation while thoroughly answering people’s questions and then attaching links to your website blog articles, freebies. However, these resources should be relevant to what they are asking.
When it comes to Reddit, the community isn’t a fan of being marketed to in an obvious way. But, even if that is the case, it does not mean you can’t use the platform to drive visitors to your website.
When posting on Reddit, try and post things like:
- Success stories
Slack can be used for a lot more than simply internal chat within your agency. Several Slack groups exist for marketing, design, IT, and other areas of interest.
It’s easy to find slack groups that you can join by doing a quick Google search for “[keyword] slack group”.
So what are you waiting for?
You don’t need to plan a whole campaign to get new clients; in fact, it’s rather simple. But that depends on one thing: your commitment to put in the effort.
Each of the ideas listed above may not work for every agency, but they might act as a useful starting point.
Get out there and get some more clients.
Hello, my name is Krishna, and I’m a Content Writer at Clientjoy, a sales CRM and Growth Engine for freelancers and agencies. When I’m not working, I like to experiment and explore the inner chef in me by making new dishes. Apart from that, I binge-watch my favorite Netflix episodes and watch cute dog videos before sleeping.