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Depending on who you ask, the answer to “Which is best: short or long copy?” might sound a little different. It’s been a long-standing debate in the world of
Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our
Welcome to the next blog in our series on classic copywriting formulas.Last time we showed you how to apply the pain-agitate-solve formula. Now, we’ll walk you
Over the last few years, Instagram’s impact far surpassed its original photo-sharing structure. What started as a space for people to post pictures of their
Not all business writing is the same. Some types of texts are best created by people within the company, for the sake of accuracy and details. In other cases,
Product market fit, a term popularized by venture capitalist Marc Andreessen of Andreessen Horowitz in the mid-2000's, is the degree to which a product
More than a billion marketing messages are created every day across digital channels, but it’s still a guessing game when it comes to understanding which