First impressions matter — whether it’s presenting yourself to a potential client, or doing a sales pitch. It often takes only 17 to 50 milliseconds for people to form an opinion about something, and this can have a long-lasting effect. Knowing how to leverage the first second can help boost sales, convert more leads, and drive up your revenue significantly.
In this age of minimalism and elegance, a lot of information can be gleaned about an organization from the page header alone. To create an everlasting impression on your customers and increase your return on investment, it is important that you know how to leverage this. So, what exactly is a page header? Why is it so vital? How can you ensure the best implementation of it? Read on to find out more.
What is a Page Header?
A page header is usually found on the top right section of your website. It includes the entire space above the fold of the homepage. It typically holds a logo, a call-to-action for the customer to follow through, and contact information, in case they need to contact someone for guidance, purchase and so on.
For the beginner, a page header is the rectangular box at the beginning of a web page that can let your customers know what to expect from you and give a clear idea about how to proceed.
It is a strategic invitation for potential customers, offering them basic information so that they can know what services or products your business offers. Some marketers also use multiple page headers for different pages of the site, making them more relevant to the content, with subtle variations in size. That is also an option to consider.
Why are Page Headers Important?
Page headers play an important role in your marketing strategy. They present your website and branding to customers, offering a preview to what’s in store. In addition, a good page header exudes a feeling of trust, establishing a great relationship with the potential customer. This means that there is a much higher chance of them converting into paying customers.
Thus, the right page header can easily increase your sales and return on investment. But there are more advantages to a page header than that. Read on to find out how a page header can transform your webpage.
- Customers do not read each and every word on a page. They would much rather scan through the content, and when something captures their interest, they go over it in detail. That is why you need to capture the attention of your leads within the first few seconds. Good page headers not only help to capture interest, but also let your customers know everything they need to be aware of. Page headers can offer accurate information, calls-to-action, the next step, and navigation, therefore attracting the right customers. It will undoubtedly show them relevant and required information.
- Since page headers make it easier to read and understand the content of your page, it helps your SEO rankings as well. Search engine bots that crawl a site can get a quick gist, making it easier for it to rank you. Make sure you know what keywords to include to keep it relevant and appealing to your customers.
- A page header is a great place to include a call-to-action. When potential customers see all the information they need along with a call to action for immediate steps, they are more likely to make a purchase, leading to a better conversion rate for you.
With the right page headers, you can build long lasting relationships with customers without investing too much time. They will ensure that potential leads know that you are trustworthy, your target audience feel like they relate to their story, and potential customers in general know how to progress to the next steps to make a purchase. With the right first impression, you can ensure a high conversion rate, a better return on your investment, a much more appealing webpage, and a search engine rank that makes it easier for your customers to reach you.
Page Headers — How To Do it Right
A page header should convey what your story is to an observer. It should provide answers to basic questions and showcase the quality of the website, the organization, products, and services. Here are a few things you can do to ensure that the page header fits into your marketing strategy:
● Make sure to utilize your logo and branding images. This helps visitors identify your business and form the associations needed to convince them to make a purchase. It is the first thing they see, so it will have a strong effect on them.
● Include at least a brief call-to-action. It could be subscribing to a newsletter, a trial, or even a mailing list. But make sure you prompt them to take action. You can even create a sense of urgency by putting up time-bound offers. The calls-to-action should be short and to the point.
● As there is a shortage of space, make sure you deal with minimal text. While a small description or heading is fine, avoid too many words.
● It’s also good to try to include navigation tools to sales pages, products, and actions. Include search bars to make it easier for customers or potential leads to find what they are looking for.
Anyword and Page Header Generation
Anyword’s AI Copywriting Tool can help you generate the perfect page headers to appeal to your target audience. It can figure out the best-spaced page header to inspire trust in your potential customers while conveying what your company does. It also makes it easier for you to design and manage a webpage, improving your return on investment, ensuring a higher conversion rate and a booming business. Anyword’s AI tool makes page headers easy for everyone and has something for every marketing strategy.