What Are Meta Descriptions and Why Are They Important?

Meta descriptions help users learn more about the information on your website. Although it is not a direct ranking factor for search engines, having a clear and concise meta description can help to improve your click-through rate (CTR). A strong meta description optimized for SEO will entice users to click on your website. Learn more about how Anyword’s meta description generator can engage your audience below.

How to use a meta description generator to boost
your SEO efforts

First, let’s start with: What is the meta description? Meta descriptions are the little snippets of copy (typically about 155 characters) that summarize a certain page’s content.

Why do each of your landing pages or articles need a meta description? Search engines, particularly Google, display these descriptions in search results when a target SEO keyword is somewhere in the copy. Because of this, strong meta descriptions are a crucial part of any SEO strategy and can make or break your search rankings.

So, how do we go about crafting the perfect meta description for any type of website or page? Let’s dive in.

Meta Description Best Practices

Create Unique Descriptions for Every Single Page

And don’t have any duplicates! If you write the same meta description for different pages, this will hinder your Google search results. So, writing a unique meta description for each page on your website that you’d like to rank for specific keywords is the best rule of thumb. Avoid getting stuck in a meta description rut by changing up your tactics — using emojis, ask questions, think of new keywords, etc.

Always Include Relevant Information About the Content

The meta description is what Google uses to boost your content for specific keyword rankings, so you want to make sure that yours clearly describes what it is that page or article is about. Narrow down your keyword to one strong one, and write one or two short sentences that are easy for both the Google algorithm and your potential readers to understand.

When You Can, Include A CTA

Depending on what type of content you are pushing, a strong call-to-action always helps you not only incorporate more of the active voice, but also invites and encourages searchers to click on your content. Incorporate phrases like “Learn more”, “Find out more”, “Try now”, etc. to further strengthen your meta descriptions.

Avoid Double Quotation Marks

Why shouldn’t you use double quotation marks (“ ”) in your meta descriptions? Google recognized them as a signal to truncate the description from where you have the quotation marks. This means that the rest of the copy will be cut off from the rest of the SERP snippet. So, if you must use some form of quotation marks, be sure to use single quotes, rather than double.

What Can Anyword’s Meta Description Generator Write for You?

New SEO Meta Descriptions

Have our AI tool generate brand new meta descriptions for your next product or landing page. Include any target keywords and key phrases in your meta description, and have an AI writer churn out high quality options for you.

Rewritten Existing SEO Meta Descriptions

Have an existing meta description that you just want to spruce up a bit? Use a rewriter tool to take your SEO meta description to the next level.

How To Use Anyword’s Meta Description Generator

Step 1: Log In & Choose “SEO Meta Description”

Log into your Anyword account, select our “SEO Meta Description” tool (lives under our “Landing Page” features), and get started!

Step 2: Give Anyword Some Background

You’ll then be prompted to tell Anyword what you want your content to be about. Provide us with a product name and product description, or import a webpage.

Step 3: Start Generating Meta Descriptions Optimized for SEO

Create your SEO meta descriptions using our “Default” mode, rewrite existing copy, or customize Anyword to write like you do with our Power Mode.

Step 4: Choose the Best Meta Description for Your Target Audience

Each SEO meta description variation comes with a Predictive Performance Score. This score determines the performance potential of your copy. In our Score Panel, we also provide age and gender analytics, helping you decide which variation will best resonate with your target audience.

Step 5: Follow Best Practices for Meta Descriptions

Keep in mind that your meta description should be limited to 155 characters in order to avoid truncation in search engine results. A strong meta description will entice site exploration with a call to action that engages your audience and draws them to click through to your website.

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Why You Should Use Anyword’s Meta Description Generator

• ‍Save Time & Guarantee Performance: Create converting, engaging copy for all of your Instagram posts — all in just a few clicks. Plus, our Predictive Performance Score and audience analytics help you understand which copy variations best fit your audience.‍
• Kiss Writer’s Block Goodbye: Whether you need a brand new caption copy or simply want to rewrite your existing content to better resonate with your followers, Anyword’s caption generator provides you with a constant stream of ideas and suggestions. Generate, re-generate, and tweak until you’re completely satisfied.‍
• Use Your Specific Tone of Voice: Yes, Anyword can learn your specific tone and style! Either use style options we have for you, or use our Power Mode to customize Anyword to write like your brand. Simply put in a few examples of copy that shows off your voice, and our AI handles the rest.‍
• Copy That Follows The Rules: All copy generated with Anyword is tested to make sure that it’s safe to be promoted. We’ll mark your copy “Safe,” “Sensitive,” or “Unsafe.” Now you can share your Facebook posts without worrying about anything being taken down or penalized.

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FAQ

Is Anyword’s SEO Meta Description Generator free?

Yes. Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. After that, your account is automatically transferred to our Free plan. And if you want to continue using our premium, data-driven features, you can check out our tailored plans here.

Do Anyword’s SEO Meta Descriptions come with a Predictive Performance Score?

Yes. All SEO meta descriptions generated by Anyword come with a unique Predictive Performance Score.

Can I generate copy in different languages?

Yes! Anyword currently supports over 20 different languages, including English, Spanish, French, Italian, Chinese, Russian, and more!