Write persuasive product descriptions in a few clicks.

Show Value and Urgency

At the end of the day, you’re trying to inspire potential and existing customers to make a purchase. This means your copy needs to be enticing and urgent. Nearly 70% of online shopping carts are abandoned, so catching the attention of customers quickly and effectively should be the driving force behind any product description.

Know Exactly Who Your Target Audience Is

It’s hard to create effective copy when you don’t know who it is that you are selling to. Before you go about creating any sort of product description content, you must first have a clear idea of your target customer and what their needs are. Building out your customer persona takes time, but it will be beneficial in the long run.

Focus on Product Benefits

When crafting a strong product description, it might be our tendency to focus on the specific features of our product or service. And while these things are important to making a purchase decision, it’s the benefits that will really bring it home. How does this product/service make a person’s life better? What problem does it solve? Focus on those questions when writing your descriptions.

Use Power Verbs That Sell

Advertising and sales copy must be catchy, and because of this, it’s important to be deliberate about every word choice in your descriptions. And for product descriptions, powerful words (read: action verbs) mean more conversions. So be sure you are throwing in some enticing power verbs and quality CTAs into your copy. 

Don’t Forget About SEO

Having a few strong SEO keywords incorporated into your product descriptions not only  strengthens your overall copy, but it also helps boost your Google search results. And what does that mean for you? More eyes on your page and more conversions. For more on how to carefully choose which keywords to focus on, check out our SEO guide here.