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Webinar

How to Go Beyond AI Hype and Drive Measurable Results

February 19, 2025 |  12:30 PM EDT | 9:30 AM PDT

Marketing leaders know the potential of GenAI—but unlocking its performance requires more than just adopting technology. From ensuring brand consistency to delivering ROI, the challenges are real, and many CMOs struggle to turn AI content into measurable success.

In this webinar, discover how Trax, a global leader in retail solutions, tackled these challenges head-on with Anyword.

If you’re an enterprise marketing leader seeking performance-driven strategies, this webinar is your guide to turning GenAI into a true competitive advantage!

Join the Webinar

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Rodney Dunlap-Keener
Director of Marketing & Creative Operations
Omer Rabin
Co-Founder & CRO

Marketing leaders know the potential of GenAI—but unlocking its performance requires more than just adopting technology. From ensuring brand consistency to delivering ROI, the challenges are real, and many CMOs struggle to turn AI content into measurable success.

In this webinar, discover how Trax, a global leader in retail solutions, tackled these challenges head-on with Anyword.

If you’re an enterprise marketing leader seeking performance-driven strategies, this webinar is your guide to turning GenAI into a true competitive advantage!

What we’ll cover

1

GenAI Challenges
Faced by CMOs

Hear real sentiments from marketing leaders about the challenges of adopting GenAI, from maintaining brand consistency to proving ROI, and learn how to address these challenges.

2

Real-Time Use Cases
from Trax

See how Trax leverages Anyword's platform to overcome GenAI challenges and achieve measurable marketing success through performance-driven strategies.

3

Tips and Tricks
for Marketing Leaders

Get practical, actionable advice to help you turn AI capabilities into a performance engine.

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Rodney Dunlap-Keener

Director of Marketing & Creative Operations at Trax Retail

Rodney brings a unique blend of creativity and operational expertise to his role. At Trax, he leads innovative marketing strategies and oversees creative operations, contributing significantly to the company's success in the retail technology sector.

Omer Rabin

Co-Founder and CRO at Anyword

A serial entrepreneur and AI expert with a proven track record of scaling businesses, including leading marketing initiatives at unicorn companies like Gainsight and WalkMe. Omer will share actionable insights into leveraging Anyword’s GenAI platform for measurable marketing success.

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About Anyword

The Enterprise Leader in AI-Generated Content Performance

Anyword is the leading GenAI platform designed for enterprise marketing teams. By combining predictive analytics with AI content generation, Anyword empowers marketers to create impactful, data-driven campaigns at scale.



With tools like the Predictive Performance Score, Anyword ensures content aligns with audience preferences to maximize ROI—all in a secure and private environment.

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