As industries continue to get more and more competitive, marketers need to do everything in their power to attract new customers and retain the ones they already have. This can be easier said than done. However, using an AI writer may just be the answer you’ve been looking for.

AI copywriting platforms help marketers fine-tune their copy (in half the time) because most of them are designed to produce articles and other content that’s geared toward your audience’s interests. This means you’re pretty much guaranteed relevant and engaging copy. Doesn’t sound too bad, right? Here, we’ll take you through what AI writing is, what AI writers can create, and how to incorporate it into your day-to-day processes.

What is AI Writing?

Before we dive into how AI writers work and how exactly you should be using them, let’s first touch on what exactly AI writing is. Artificial intelligence (AI) is rapidly transforming technology and having a major impact on business across several industries. And over the last couple of years, AI has also taken the copywriting world by storm. AI copywriters use natural language processing models to produce written content in a sophisticated manner. AI writers can be used for content creation purposes, such as writing product descriptions or even entire websites. And that brings us to our next topic: AI writing … what's in it for you?

AI Writers — What Type of Content is in Their Wheelhouse?

You could say that AI writers tend to be a jack of all trades. AI copywriting platforms don’t just create a sentence for you and stop there. No, AI writing tools use massive data banks to create tailored copy for a wide range of use cases. Just what can AI writers create for you?

Ad Copy

Crafting effective ad copy is something marketers and copywriters have long struggled with. It’s often a shot in the dark as to what’s going to resonate with your target audience, but with the help of AI, the guessing game is a thing of the past. Create ad text for major social channels, including Facebook and Google Search Ads.

Social Copy

Need the perfect Instagram caption for your next post? Turn to AI. AI writing tools can create copy specific to social media platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube, and more!

Landing Page Copy

And if we thought social and ad copy were tough pieces of content to crack — landing page copy really takes the cake. It takes a lot of time and manpower to build an effective landing page from start to finish — but luckily, AI copywriting platforms are here to help on the content front. Most AI writers will write page headlines, subheading, product descriptions, and CTAs for your landing pages.

Blog Posts

Creating and maintaining a successful blog is no easy feat. Even experienced copywriters and content creators have trouble writing strong, well-crafted blog posts that also resonate with their target audience. In an effort to speed up their processes (or banish that pesky writer’s block), a lot of marketers and writers turn to AI copywriting tools to help them give their blogs a boost.

Why Do We Need AI Writers for Content Creation?

Saving Time & Money

A/B testing your copy requires a lot of your time and resources, but a lot of AI writer platforms offer tools that streamline this process (or do it all for you). With AI writing tools at your disposal, you don’t have to break your budget just to write high-quality content; in fact, businesses are finding they can achieve better results with lower budgets.

Endless Stream of Ideas

It’s easy to get stuck in a rut, running on autopilot as you write content for your business. Luckily, there are tools that can help you generate a never-ending stream of ideas for new topics and pieces. In fact, these generators can spit out multiple ideas at once — even personalized based on your brand and audience’s needs — so you don’t have to worry about coming up with concepts all by yourself.

Writer’s Block? Not Anymore

Every writer — no matter how long they’ve been in the business — has experienced writer’s block. Not only is it frustrating, it also severely slows down your workflow (both in the day-to-day and in the long run). So, if you’re ever stuck for words, turn to AI writers to give you the idea boost you need.

Scale Like You’ve Never Imagined

The best thing about AI-generated content is that you can scale it like never before. It’s faster, cheaper, and requires less creativity (you don’t have to be a skilled writer). You can even optimize your copywriting process by creating an algorithm that automatically creates new articles based on what’s working right now.

Accomplish All This & More with Anyword

Anyword’s AI Copywriting Tool uses cutting-edge technology that automatically creates well-written and highly readable content. The data-driven AI writer helps you save time without sacrificing quality by improving your current copy or creating new content from scratch. Use it for almost anything: blogs, product descriptions, landing pages, emails, ad copy — you name it.

But Anyword doesn’t just stop at content creation. The platform also leverages thousands of data points to analyze your copy for its performance potential. Each piece of text generated using Anyword’s data-driven copywriting tools comes with a unique Predictive Performance Score. These “grades” indicate that copy’s conversion potential, so the higher score you see on the platform, the more likely your content will perform well. What does this mean for you and your campaigns? By using the Predictive Performance Score as a guide for selecting the right copy, you can feel confident that you’re publishing the perfect content for your audience.

Join the hundreds of other marketers who trust Anyword to help them make smarter, data-backed content decisions for the improvement of their businesses. Test the waters with a free, 7-day trial today.