Strong content marketing is one of the most important assets any small business can have in this digital age. Creating
One does not simply copywrite. There are certain skills that you must bring to the game, such as the ability
Writing content, running an online shop, hitting conversion goals — all of this takes a lot of hard work and
There’s copy — and then there’s good copy. Does your marketing writing provide the basic details, but fail to engage?
Depending on who you ask, the answer to “Which is best: short or long copy?” might sound a little different.
Marketers have a lot of ground to cover. Landing pages, advertising placements, social media, and website copy each require texts
Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried
The author Robert Collier famously wrote: “One good illustration is worth a thousand words. But one clear picture built… by
The easy way, or the hard way – either way, you need to make sure that your product description does
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