Product Description Best Practices

Show Value and Urgency

At the end of the day, you’re trying to inspire potential and existing customers to make a purchase. This means your copy needs to be enticing and urgent. Nearly 70% of online shopping carts are abandoned, so catching the attention of customers quickly and effectively should be the driving force behind any product description.

Know Exactly Who Your Target Audience Is

It’s hard to create effective copy when you don’t know who it is that you are selling to. Before you go about creating any sort of product description content, you must first have a clear idea of your target customer and what their needs are. Building out your customer persona takes time, but it will be beneficial in the long run.

Focus on Product Benefits

When crafting a strong product description, it might be our tendency to focus on the specific features of our product or service. And while these things are important to making a purchase decision, it’s the benefits that will really bring it home. How does this product/service make a person’s life better? What problem does it solve? Focus on those questions when writing your descriptions.

Use Power Verbs That Sell

Advertising and sales copy must be catchy, and because of this, it’s important to be deliberate about every word choice in your descriptions. And for product descriptions, powerful words (read: action verbs) mean more conversions. So be sure you are throwing in some enticing power verbs and quality CTAs into your copy.

Don’t Forget About SEO

Having a few strong SEO keywords incorporated into your product descriptions not only  strengthens your overall copy, but it also helps boost your Google search results. And what does that mean for you? More eyes on your page and more conversions. For more on how to carefully choose which keywords to focus on, check out our SEO guide here.

What Can A Product Description Generator Create for You?

Product Descriptions In List Form

Make your product or service stand out among the rest with an engaging, persuasive product description — all in just a few clicks. AI product description generators create descriptions in list form, making it easy for your potential customers to read and come to a purchasing decision.

Product Descriptions In Paragraph Form

Want something a little more in-depth than a bulleted list? Opt for a product description in paragraph form. AI writers can generate short, yet punchy descriptions all in just a few clicks.

How To Use Anyword’s Product Description Generator

Step 1: Log In & Create A New Document

Log into your account, and choose from several options under our “Product Listing” use case.

Step 2: Describe Your Product/Service

Here’s where you tell Anyword about your product or service! Give your product name and a short description about what your product/service does, and our AI will take it from there.

Step 3: Start Generating Your Product Description List

Add any Keywords you wish to use, click “Generate,” and watch the variations roll in. .

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How To Use A Product Description Generator To Boost Sales On Your Site

With online shopping, consumers have certain limitations. In stores, you can touch, inspect, and physically see a product before deciding to make a purchase. The same isn’t true for browsing on our computers or phones.

And with there having been 2.14 billion digital buyers in 2021 alone, online retailers and businesses want to make sure they optimize their sites to the best of their ability.

How? Quality product descriptions. A good product description has the power to:

• Boost conversion rates across marketing campaigns.
• Improve SEO rankings.
• Improve overall customer experience on your site.

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Why Choose Anyword’s AI Product Description Generator?

• Boost Readability and Sales: It’s hard for even the most experienced marketers to make their product or service stand out from the competition. But that’s where Anyword’s product description generator comes in. This powerful tool knows what works and converts — and provides you with several strong description variations bound to bring in sales.
• Save Time and Eliminate Guesswork: Like we said, it’s not easy writing an effective product description. It takes time, and more often than not, it’s a guess as to whether or not it will perform the way you’d like. Anyword’s variations are backed by millions of data points, so you know you’re getting copy that’s best optimized for your needs. Plus: it only takes a few clicks to get there.
• Build Off Of What You Have: There’s no need to start from scratch if you don’t want to! Anyword allows you to rewrite your existing copy to give it the extra boost it deserves.
• Incorporate Important Keywords: Our platform lets you input any keywords that you would like the AI to use when generating your product description variations. So if you’re looking to optimize your product for SEO and Google Search, be sure to include your essential keyword when creating your descriptions.

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FAQ

What’s the exact format of product descriptions generated by Anyword?

If you choose to rewrite an existing product description, our AI will generate an improved version in paragraph form. You can also choose to generate new product descriptions in bulleted list form.

Is Anyword’s Product Description Generator free?

Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. After that, we have several account tiers for you to choose from.

Do product descriptions come with a Predictive Performance Score?

Product descriptions generated with our basic copywriting tools do not come with our unique Predictive Performance Score. However, the variations are generated using the same language model as our data-driven tools, so you know you’re getting quality copy options written with sales in mind.