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Abby DeLaMotte
Demand Marketing, Google Cloud Platform
Oh, we no longer A/B test Anyword copy vs. original copy. Now, we just go with Anyword copy.
Google Cloud is Google's cloud computing platform that provides businesses and developers with a comprehensive suite of cloud services including data storage, computing power, artificial intelligence, cybersecurity, and more - all running on Google's global cloud infrastructure. It enables companies to run and develop applications, analyze data, and manage digital services at scale.
Sunnyvale, California,, United States
Cloud Computing Services Provider
40,000
The Challenge: high-performing content creation.
Google Cloud’s demand generation team needed a faster way to produce content and respond to news and trends. However, relying on external agencies often delayed the process by as much as a week. This lag hindered their ability to stay agile in a competitive market.
The Solution: AI-generated content that performs.
Google Cloud partnered with Anyword to streamline their content creation process.
- Established Tone Consistency: The team set up an approved tone of voice on Anyword, ensuring alignment with Google Cloud’s brand identity.
- Optimized Copy Creation: Anyword enabled the demand generation team to quickly draft copy, use performance prediction scores to maintain quality, and publish content within a fraction of the previous timeframe.
- Accelerated Timelines: By bypassing external agency workflows, the team reduced the entire content cycle from ideation to approval.
The Results: content that converts, faster.
- A 75% lift in engagement on paid social campaigns.
- Faster execution, cutting down the content creation and approval timeline from a week to just 2 days.
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