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Fernanda Alves
Marketing Automation Manager
I use Anyword for creating the payments email nurturing flow, and the CTR is around 14%; it used to be 2% CTR. I think that the messaging helped a lot.
Infobip is a global leader in omnichannel engagement, offering a wide range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security. Their collaboration with Anyword has enabled them to scale content production and drive measurable results in competitive markets.
London, UK
Cloud Communication Services Provider (CPaaS)
Over 4,000 worldwide
The Challenge: Scaling multilingual content across channels.
Infobip, a global leader in omnichannel engagement, aimed to accelerate growth in the North American market. However, the marketing team faced challenges in scaling copy optimization across multiple channels and languages. Without the ability to tailor messaging to specific industry personas, the performance of campaigns across ads, social media, and email had plateaued.Previous attempts with other AI tools, required extensive editing and resulted in minimal adoption, leaving Infobip seeking a more efficient solution.
The Solution: Personalized content automation solution that performs.
Infobip partnered with Anyword to overcome these challenges and achieve their growth objectives.
- Tailored Audiences by Product Category: Anyword helped Infobip create segmented workspaces and deliver personalized messaging for different product categories.
- Optimized Multi-Channel Campaigns: By focusing on email, social media, and paid channels, Anyword empowered Infobip to deliver more impactful and engaging campaigns.
- Support for Global Writers: Anyword’s Blog Wizard enabled non-English writers to create high-quality content without relying on English-based support, ensuring consistent messaging across global campaigns.
The Results: Significantly improved email performance.
- 7x increase in email click-through rates, from 2% CTR to 14% CTR, driven by more effective, tailored messaging.
- Enhanced campaign engagement, with personalized content resonating better across audiences in the North American market.
- Streamlined workflows, enabling Infobip’s team to scale campaigns efficiently without sacrificing quality.
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