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Freya Smale
Director, Marketing, Automotive
Anyword makes our marketers feel smarter, stronger, and more supported. To see my team use data differently while thinking creatively... It’s not possible without a tool like this. It’s been amazing.
WardsAuto is a respected leader in automotive journalism, delivering in-depth analyses, reports, and insights for professionals across the industry. Known for its high-quality content, WardsAuto continuously seeks innovative methods to engage its audience and streamline its production processes.
Southfield, Michigan, USA
Automotive Data and Analysis
11-50
The Challenge: improving audience content engagement.
WardsAuto struggled to effectively engage their target audience with the right content. Without relevant data to guide their efforts, the team faced challenges in creating impactful content that resonated across their marketing channels.
The Solution: Performance-optimized AI content creation process.
WardsAuto collaborated with Anyword to refine and enhance their content creation approach.
- Improved Efficiency: Anyword streamlined WardsAuto’s workflows, enabling the team to produce content faster without compromising quality.
- Data-Driven Decisions: By leveraging Anyword’s performance prediction scores, the team could evaluate what headlines and copy would resonate with their audience, ensuring their content performed effectively.
- Custom-Tailored Messaging: Anyword’s robust brand voice features allowed WardsAuto to craft messaging that aligned with their voice and deeply connected with their readers.
The Results: Increased engagement across all channels.
With Anyword, WardsAuto achieved outstanding outcomes:
- 6x increase in engagement on social media platforms.
- Record-breaking eBook downloads, solidifying their position as a leader in automotive publishing.
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