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Dominique Eguren
Content Strategist
The predictive benchmarking is my favorite part. It’s so cool because it’s not just telling us how great the copy will be; it’s seeing the score change in real time, like as you’re drafting. It’s incredible. It’s added a new lens to how we write
Monotype is a leader in typography and font licensing, helping organizations across industries bring their brands to life through custom typefaces and fonts. Known for their innovation and high creative standards, Monotype’s marketing team sought ways to streamline content creation without compromising quality.
Woburn, Massachusetts, USA
Typography and Font Licensing
1,000 employees worldwide
The Challenge: Team feared AI would reduce quality.
Faced with a mandate from leadership to enhance content workflow efficiency, Monotype turned to AI for solutions. However, their initial attempt with a popular AI tool didn’t yield results, leaving the marketing team skeptical of how AI could fit into their creative process. With a talented team of writers already in place, the team feared that adopting AI might hinder, rather than enhance, their work. What they needed was a tool that would complement their expertise, improve productivity, and maintain the high standards of their brand.
The Solution: AI enhanced human creativity.
Monotype partnered with Anyword to align AI capabilities with their unique needs.
- Custom Templates: Anyword helped Monotype create tailored templates for specific campaigns, such as webinars, events, and thought leadership initiatives.
- AI as a Performance Assistant, Not a Replacement: Rather than replacing their team, Anyword’s predictive performance algorithms acted as a performance-enhancing assistant, allowing writers to craft high-quality content more efficiently.
- Real-Time Insights: With predictive benchmarking tools, the Monotype team could see engagement scores change in real time while drafting copy, giving them actionable insights to optimize their content.
The Results: AI you can build on.
By integrating Anyword, Monotype:
- Streamlined their content creation process with tailored AI solutions.
- Boosted engagement rates across marketing campaigns by leveraging predictive performance data.
- Empowered their team to innovate and write confidently, armed with real-time insights.
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